Mission & Values

Into the wild.
Closer to each other.

A Canadian outdoor community for people who want more nature and more people in their life.

Our Mission

Wilderness Union exists to bring people into the wild, and closer to each other. We create outdoor adventures and a real community around them, so more people can discover the life-changing magic of the outdoors.

Why We Exist

Modern life pulls us away from the things that matter most.

Modern life keeps most of us indoors, on screens, and at a distance from the people we'd like to connect with. We forget what our bodies feel like after a long day outside. We lose track of what it means to share a fire, a trail, a night under the stars.

Nature is the oldest way people have found each other. Experiencing shared awe in the face of nature, when the hum of city life disappears altogether allows us to cuts through the surface, quickly. You meet people for who they really are and remember yourself.

Wilderness Union exists to help you rediscover this.

Values

What we stand for, in and out of the wild.

01

Spirit of adventure

The urge to go further, explore more, and experience everything. We plan for the unexpected and welcome it when it arrives. The best stories come from the moments we didn't script.

02

A culture of excellence

We sweat the details and aim to be the best. From the van to the meals to the route, we hold a high bar. Safety, thoughtfulness, and care are the baseline, not the extra.

03

The outdoors is for everyone

An environment where you can be your true self.
We build trips and a community where people of every background, ability, and experience level can show up and feel at home.

04

Stewardship

Leave it better, give it back. The places we visit carry us. We honour them through Leave No Trace practice, relationships with the people whose lands we travel, and a share of what we earn returned to protecting these landscapes.

Isaac Strang, Founder
Isaac Strang
Founder, Wilderness Union


I created Wilderness Union because I wanted to make the magic of the outdoors accessible to more people. I came to Toronto from England as a newcomer and discovering Ontario’s wilderness on my first backcountry trip restored a sense of wonder that I’d lost living in the city.

You're wild, you're meant to be outside and if you're not careful, civilization will tame you. Remembering that we're part of nature, not separate from it, feels like a small rebellion in a world that keeps us busy, indoors, and more alone than we were ever meant to be.

Getting out there can be difficult. You need transport, you need to know where to go, what gear to bring and find good adventure buddies to come with you.

Wilderness Union is my answer to that. The outdoors changes people. So does the kind of community that forms when you share a sense of awe and a long day of effort. We're here to put this within reach of anyone who wants them.

What we make is simple: the hard parts taken care of, the good parts protected, and a real community around both.

I'm glad you're here.

Meet Our Guides

Our guides do more than keep you safe. They'll teach you new skills and share their knowledge to give you a new lens on the places we visit.

Rory
Lead Guide
Our Lead Guide, Rory's superpower is making everyone feel safe and welcome on our adventures. With a background as an educator and  experience leading expeditions across the world, he's always got something to teach you and probably get you laughing at the same time.
Like all of our backcountry guides, Rory has a Wilderness First Responder qualification, the gold standard of outdoor first aid for wilderness settings.
Sarah
Guide
As a resident doctor with a particular interest in wilderness medicine, Sarah combines her medical expertise with outdoor skills to create safe, fun trips for everyone.
With a background in adaptive outdoor sports and experience managing unexpected challenges in the wild, she’s great at making sure all participants feel included and capable of connecting with the outdoors safely and confidently.

The Wilder Ones Newsletter

Sign up for our newsletter to reconnect with the wild, discover new adventures and get updates from Wilderness Union.

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